Becoming a Microsoft Global Challenger

Selling Advanced Analytics – The Basics




  • Weekly Time Investment: 1-2 hours
  • Instructors: TBD

Advanced Analytics gives your customers what they are clamoring for—theability to predict behavior of customers, machines, and populations.  Fromadvanced analytics, your clients are looking to create unique new competitiveadvantages by lowering costs, better attracting and retaining their bestcustomers, and understanding and reducing business risks. Microsoft providesthe solutions, but opening the discussion, selecting the best prospects, andfending off the competition are the skills you will need in addition tosolution selling skills. This course will demystify advanced analytics andmachine learning as a general topic, and point you in the direction of commonlyoccurring use cases to help you target.  It will then provide you with asummary of Microsoft solutions and delve into the issues faced by your customerstakeholders as they evaluate approaches and vendors.  We will finish up witha final assignment to put what you have learned to work.